Looking forward to the Island Company opening in Palm Beach

 

 Check out the Commercial and other Island Company Vids
  
Island Company is the latest Clothing Store with plans to open on Worth Avenue in Palm Beach and I suggest that everyone check it out.  If you don't know Worth Avenue is a premier shopping spot in Palm Beach and only the finest of designers and stores are on this prestigious walk of Florida paths.  I've browsed the website and soon the store and loved mostly everything about what they are selling except if they are selling the Island or beach products shouldn't they have models or pictures of the surrounding diverse people that inhabit that part of the world.  It's blatantly obvious if you want to appeal to everyone at least put some flavor on the site so people will spread the word and you will see more growth.  I'm not saying this was done on purpose but marketing should have whispered hey let's add a couple of models who depict the Islands diverse multicultural people.

Nevertheless I really am happy to see another clothing store in Palm Beach and it looks to be a great one.  Price point aside if you can afford it do it.